About Us 

LIAN YA CHENG LTD. Founded in 2017 and headquartered in Taipei, Taiwan, we are a professional trading company with extensive experience in both cross-border and domestic markets. Our core expertise lies in brand strategy management and multi-channel deployment.

Our company originally focused on export trade, specializing in e-commerce operations on platforms such as Amazon North America and Japan. Over time, in response to market trends and the expansion of our business vision, we have evolved into a full-service brand distribution and agency firm. We have successfully built our own fragrance and haircare brands, while also supporting numerous distributors in securing placement for their products across Taiwan’s major online retail channels.

Driven by a clear belief—that consumers in Taiwan should be able to enjoy premium products from around the world without having to travel abroad—we are committed to introducing trustworthy international brands with strong market potential, and helping them thrive through highly localized strategies.

Our founder brings over eight years of experience in the retail industry, having managed several globally recognized brands. This background gives us a deep understanding of how large brands operate, position themselves, and expand in competitive markets. Regardless of a brand’s size, we approach every partnership with dedication and accountability—treating each brand as if it were our own, and helping it take root and grow sustainably in Taiwan.